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About Earl J. Wilkinson

Executive Director and CEO

International News Media Association (INMA)

Dallas, Texas, United States

Earl J. Wilkinson is executive director and CEO of the International News Media Association (INMA), a global community of market-leading companies reinventing how they engage audiences and grow revenue in a multi-media environment.

During his career, Earl has written reports and books related to the future of media, marketing, and the strategic outlook for the news media industry.

Written by Earl

392 Blog Posts

The contract has replaced the crawler, now who writes yours?

22 October 2026 By Earl J. Wilkinson

Publishers may leave Meta unless it formally re-issues new terms

18 October 2026 By Earl J. Wilkinson

Building is cheap now, but choosing what to build is the real job

15 October 2026 By Earl J. Wilkinson

Every loyal reader was a stranger first

8 October 2026 By Earl J. Wilkinson

The news business is learning what it actually owns

1 October 2026 By Earl J. Wilkinson

Starting late can be an advantage if you copy fast

24 September 2026 By Earl J. Wilkinson

You are now running two news businesses

17 September 2026 By Earl J. Wilkinson

Trust has moved from the masthead to the person

10 September 2026 By Earl J. Wilkinson

The referees have arrived, and they are not playing for us

7 September 2026 Earl J. Wilkinson

The machine just rewrote your price list

3 September 2026 Earl J. Wilkinson

The visit is no longer the unit of the news business

27 August 2026 Earl J. Wilkinson

The Year of the Bear: What I saw in Vail was not a conference

24 August 2026 Earl J. Wilkinson

The week the news business got graded on direction, not results

6 August 2026 Earl J. Wilkinson

Trust, habits, and the inbox: the assets publishers actually own

30 July 2026 Earl J. Wilkinson

The week the traffic bargain died on three continents at once

24 July 2026 Earl J. Wilkinson

Scarcity shifts from argument to measurement

16 July 2026 Earl J. Wilkinson

The destination is dead — here’s what replaces it

8 July 2026 Earl J. Wilkinson

What INMA Berlin taught us about German news media

13 May 2026 Earl J. Wilkinson

INMA Berlin: The week the argument ended

11 May 2026 Earl J. Wilkinson

INMA to news industry in 2025: AI is about leadership more than tech

22 December 2025 Earl J. Wilkinson

California governor to INMA: “We need” news media to shine “bright light” on “abnormal” U.S. political conditions

26 October 2025 Earl J. Wilkinson

100 days of Ask INMA: How AI unlocked the world’s smartest news media knowledge base

8 October 2025 Earl J. Wilkinson

Super users may be the key to unlocking ad and subscription revenue

1 October 2025 Earl J. Wilkinson

4 practical ways news companies can grow brand on a budget

1 October 2025 Earl J. Wilkinson

Future of journalism hinges on capturing younger generations now, European media execs told

30 September 2025 Earl J. Wilkinson

Is audio the new growth engine for news companies?

30 September 2025 Earl J. Wilkinson

News companies can partner, learn, and thrive in the influencer age

29 September 2025 Earl J. Wilkinson

Europe’s publishers reimagine ad revenue, shift from ad sales to strategic intelligence

29 September 2025 Earl J. Wilkinson

European publishers confront AI at the crossroads of media transformation

28 September 2025 Earl J. Wilkinson

INMA European conference calls for courageous reinvention in news industry

28 September 2025 Earl J. Wilkinson

Journalism must be unique, fast, experimental to survive

25 September 2025 Earl J. Wilkinson

Bold ideas, big brands are reshaping marketing, branding in South Asia

17 July 2025 Earl J. Wilkinson

South Asian publishers are building revenue ecosystems beyond ads and subscriptions

16 July 2025 Earl J. Wilkinson

50 ways South Asian media are inventing the products of tomorrow

15 July 2025 Earl J. Wilkinson

South Asia is reframing print for a hybrid future

14 July 2025 Earl J. Wilkinson

South Asian media activate intelligence at scale, turn first-party data into business momentum

13 July 2025 Earl J. Wilkinson

Personalisation is shifting how South Asia news companies connect with audiences

13 July 2025 Earl J. Wilkinson

South Asia publishers are rethinking advertising in the age of AI, creators, and commerce

10 July 2025 Earl J. Wilkinson