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About Kerstin Hasse

Young Audiences Initiative Lead

INMA

Zurich, Switzerland

Kerstin Hasse, a podcast host and journalist, is the INMA Young Audiences Initiative lead, based in Zurich, Switzerland. She can be reached at kerstin.hasse@inma.org.

Written by Kerstin

31 Blog Posts

What happens when a news company’s star voice walks out the door?

27 October 2026 By Kerstin Hasse

The side door is the destination for young audiences

13 October 2026 By Kerstin Hasse

5 lessons from the INMA Young Audiences Summit

28 September 2026 By Kerstin Hasse

3 lessons INMA’s new president, and Schibsted’s CEO, taught me

13 September 2026 By Kerstin Hasse

What I told 40 CEOs (and won’t gatekeep from you)

30 August 2026 By Kerstin Hasse

There are 5 months left in 2026 to build something

17 August 2026 By Kerstin Hasse

Economist Play serves a different audience need

3 August 2026 By Kerstin Hasse

Content creators just get user needs (and newsrooms don’t)

2 August 2026 By Kerstin Hasse

Economist launches subscription tier targeting younger audiences

20 July 2026 Kerstin Hasse

27% of people get their news from a creator

6 July 2026 Kerstin Hasse

German news literacy initiative shows 4 ways to teach young audiences

22 June 2026 Kerstin Hasse

The media industry is in an innovation paradox

8 June 2026 Kerstin Hasse

For young audiences, the consumer funnel often starts with a social platform

28 May 2026 Kerstin Hasse

INMA World Congress offered 4 lessons in young audiences

27 May 2026 Kerstin Hasse

Meet the creator: A Q&A with social video journalist Felicitas Paganti

19 May 2026 Kerstin Hasse

Lenfest Institute makes a big bet on publisher-creator partnerships

17 May 2026 Kerstin Hasse

3 content creation lessons from the recent International Journalism Festival

27 April 2026 Kerstin Hasse

What headphones and research say about young audience news consumption

26 April 2026 Kerstin Hasse

Washington Post launches platform to partner with content creators

20 April 2026 Kerstin Hasse

Research: Creators aren’t the story, trust is

12 April 2026 Kerstin Hasse

Toronto Star journalists build community in the comments section

30 March 2026 Kerstin Hasse

Comments are a community news publishers should embrace

29 March 2026 Kerstin Hasse

The Walrus doubles down on journalism after Meta block

16 March 2026 Kerstin Hasse

Toronto’s Green Line profitably serves its community

15 March 2026 Kerstin Hasse

What it looks like when creators build newsrooms

2 March 2026 Kerstin Hasse

The Economist’s vertical video strategy makes the case for dense content

1 March 2026 Kerstin Hasse

Reaching young audiences is about brand identity, newsroom culture

16 February 2026 Kerstin Hasse

Social media lessons from Bad Bunny

15 February 2026 Kerstin Hasse

Young audiences don’t go to Web sites so Die Chefredaktion doesn’t have one

2 February 2026 Kerstin Hasse

When creator economy predictions feel like threats

1 February 2026 Kerstin Hasse

4 ways news companies can build a bridge to young audiences

19 January 2026 Kerstin Hasse