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About Jodie Hopperton

Product Initiative Lead

INMA

Los Angeles, California, United States

Jodie Hopperton is the lead for INMA's Product Initiative and is based in Los Angeles, California, United States. She can be reached at jodie.hopperton@inma.org.

Written by Jodie

285 Blog Posts

What publishers learned with OpenAI about agentic AI and audience growth

27 October 2026 By Jodie Hopperton

5 questions from INMA’s time in Silicon Valley

27 October 2026 By Jodie Hopperton

What makes an AI choose your news brand?

14 October 2026 By Jodie Hopperton

Licensing won’t save media, but authentication might

13 October 2026 By Jodie Hopperton

When the agent — not the app — becomes the interface

30 September 2026 By Jodie Hopperton

When intelligence becomes cheap for consumers, what remains scarce?

29 September 2026 By Jodie Hopperton

In moving from an attention to an intention economy, who gets paid?

16 September 2026 By Jodie Hopperton

AI’s effect on super user math

15 September 2026 By Jodie Hopperton

3 product, tech, and AI lessons from INMA’s CEO Roundtable

1 September 2026 Jodie Hopperton

The news company tech stack is now geopolitical

19 August 2026 Jodie Hopperton

Here’s why I changed my mind about liquid content

18 August 2026 Jodie Hopperton

If distribution is happening on platforms, shouldn’t subscriptions work there, too?

5 August 2026 Jodie Hopperton

A different way to think about video on publisher platforms

4 August 2026 Jodie Hopperton

The Atlantic asks readers if they want to leave

27 July 2026 Jodie Hopperton

Should news publishers still build an app?

26 July 2026 Jodie Hopperton

AI doesn’t want your Web site

8 July 2026 Jodie Hopperton

CoMP, RSL, and SPUR: 3 standards every publisher should understand

7 July 2026 Jodie Hopperton

What successful AI adoption actually looks like

24 June 2026 Jodie Hopperton

Key points from Benedict Evans’ spring presentation: “AI eats the world”

23 June 2026 Jodie Hopperton

The Economist’s new ChatGPT-native product illustrates pros and cons of building inside AI

11 June 2026 Jodie Hopperton

The first ChatGPT-native media product has arrived

9 June 2026 Jodie Hopperton

News companies can ask their audience to choose them

27 May 2026 Jodie Hopperton

News companies now have 3 audiences — how best to serve them?

26 May 2026 Jodie Hopperton

AI will force a fundamental rethink of news production

18 May 2026 Jodie Hopperton

As AI passes the experimental phase, product and tech step into the spotlight

12 May 2026 Jodie Hopperton

AI isn’t replacing the news media tech stack, it’s forcing better decisions

29 April 2026 Jodie Hopperton

AI is rewiring news product strategy

28 April 2026 Jodie Hopperton

What Schibsted’s open-source move reveals about AI at scale

15 April 2026 Jodie Hopperton

The media industry’s open-source moment has arrived

14 April 2026 Jodie Hopperton

News companies should all be prioritising liquid content

1 April 2026 Jodie Hopperton

6 ways news companies are using AI within product right now

31 March 2026 Jodie Hopperton

Trust is an opportunity in the age of AI content

19 March 2026 Jodie Hopperton

Why aren’t news companies telling audiences more about AI?

17 March 2026 Jodie Hopperton

The audience is ready, AI is ready — why isn’t news?

8 March 2026 Jodie Hopperton

Agentic AI is a structural shift for news workflow, value creation

3 March 2026 Jodie Hopperton

What YouTube’s 2026 strategy signals for news companies

22 February 2026 Jodie Hopperton

El Tiempo product design does the hard work so users don’t have to

17 February 2026 Jodie Hopperton

19 AI and software tools news companies are talking about

4 February 2026 Jodie Hopperton