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About Greg Piechota

Researcher-in-Residence

INMA

London, United Kingdom

Greg Piechota is researcher-in-residence and Readers First Initiative lead for INMA. He can be reached at grzegorz.piechota@inma.org.

Written by Greg

181 Blog Posts

How to market news subscriptions in the era of AI content

20 October 2026 By Greg Piechota

How Svenska Dagbladet turned the reader “aha” moment into a metric

19 October 2026 By Greg Piechota

3 ways to open a new door to news brands beyond paywalls

5 October 2026 By Greg Piechota

There is no subscription ceiling — there is a Web site ceiling

4 October 2026 By Greg Piechota

Lessons from a car factory about AI and the future of work

22 September 2026 By Greg Piechota

Challenging 3 myths about audience engagement

21 September 2026 By Greg Piechota

News check-outs have overtaken online retail

8 September 2026 By Greg Piechota

Lessons from music industry: how to monetise super users

7 September 2026 By Greg Piechota

How long is the shadow of The New York Times’ paywall?

24 August 2026 Greg Piechota

Will newsletters survive the AI assault on e-mail?

23 August 2026 Greg Piechota

Newsletter lessons from the top 50 news subscription brands

28 July 2026 Greg Piechota

The inbox deserves more investment from publishers in the AI era

26 July 2026 Greg Piechota

The future is liquid in the AI era, with some delightful exceptions

14 July 2026 Greg Piechota

The reality check of user needs: “Update me” drives most demand for news

13 July 2026 Greg Piechota

Die Zeit is growing subscriptions beyond its home page

29 June 2026 Greg Piechota

News companies should stop chasing clicks, start competing for routines

28 June 2026 Greg Piechota

Preparing for an inflation shock: how to absorb a likely spike in churn?

15 June 2026 Greg Piechota

Research: Some consumers are willing to pay, unwilling to commit

14 June 2026 Greg Piechota

To expand news repertoires, focus on unmet needs, unclaimed habits, and breaking news

9 June 2026 Greg Piechota

News brands are competing for repertoire share, not exclusive relationships

8 June 2026 Greg Piechota

Reach feeds loyalty and subscription growth for news publishers

7 June 2026 Greg Piechota

News subscription leaders are rethinking growth strategies

12 May 2026 Greg Piechota

The news industry lost communities — now it wants them back

11 May 2026 Greg Piechota

New York Times shares its strategy of reach, free content in subscription growth

20 April 2026 Greg Piechota

The Independent’s decade after closing print: same brand, different business

19 April 2026 Greg Piechota

A subscription pricing playbook in an inflation shock

6 April 2026 Greg Piechota

Inflation is back: Should you raise subscription prices for news?

5 April 2026 Greg Piechota

Systems over funnels: INMA Media Subscriptions Summit offers winning strategies for 2026

24 March 2026 Greg Piechota

Learnings from pricing strategies of the top 50 news subscription brands

23 March 2026 Greg Piechota

What Immediate Media’s YouTube channel reveals about new content economics

9 March 2026 Greg Piechota

The next phase of news subscriptions illustrated in 20 experiments

8 March 2026 Greg Piechota

The tradeoffs that define subscription strategy

24 February 2026 Greg Piechota

Subscription-first newsrooms are reorganising around audiences

23 February 2026 Greg Piechota

Why subscriber retention is so hard to fix in isolation

9 February 2026 Greg Piechota

The first paywall in South Korea and the danger of relying too much on tech platforms

8 February 2026 Greg Piechota

Subscription playbook of the Nordic leaders

26 January 2026 Greg Piechota

New research: Polarising news is a trap for reader-funded media

25 January 2026 Greg Piechota

Search disruption: Don’t panic, estimate the risk, plan your response

12 January 2026 Greg Piechota