INMA

Ask INMA ☰
Ask INMA
Join INMA

Topics Audience

1,087 Articles

In the happiest country in the world, AI helps Iltalehti overcome news avoidance

18 June 2026 By Paula Felps

Süddeutsche Zeitung Dossier finds success with daily briefings

17 June 2026 By Sonali Verma

At VG, radical newsroom innovation includes killing the article, CMS

16 June 2026 By Sonali Verma

Preparing for an inflation shock: how to absorb a likely spike in churn?

15 June 2026 By Greg Piechota

Subscription benchmarks reveal dynamic strategies set top news publishers apart

15 June 2026 By Peter Doucette & Madelin Zwingelberg

Building audience relationships, redesigning workflows for users are key for closing newsroom gaps

15 June 2026 By Jens Pettersson

Research: Some consumers are willing to pay, unwilling to commit

14 June 2026 By Greg Piechota

Hamburger Abendblatt unlocked a 20% subscription uplift with weekly price framing

14 June 2026 By Clarissa Leithiger & Momme Hinrichsen

The Quint’s documentary on walkability told the daily struggle of millions of Indians

14 June 2026 By Naman Shah

Rheinische Post programme turns print loyalty into digital confidence for older readers

11 June 2026 By Ulrike Schoepp-Camps

With The B‑Side, Boston Globe scored an A+ with young audiences

10 June 2026 By Paula Felps

As the trust economy emerges, social media measurements must evolve

10 June 2026 By Shiddhartha Das

Nieuwsblad builds community connection with The Green Playground

10 June 2026 By Liesbet Brigou

To expand news repertoires, focus on unmet needs, unclaimed habits, and breaking news

9 June 2026 By Greg Piechota

News brands are competing for repertoire share, not exclusive relationships

8 June 2026 By Greg Piechota

Washington Post research shows flexible access drives growth

8 June 2026 By Anjali Iyer, Becca Clemons, Kelsey Burnham

The media industry is in an innovation paradox

8 June 2026 By Kerstin Hasse

Reach feeds loyalty and subscription growth for news publishers

7 June 2026 By Greg Piechota

Sydney Morning Herald expands into underserved communities, subscriptions leap within months

7 June 2026 By Nick Calacouras

The Oxpeckers Geojournalism Initiative maps power, crime, and accountability

4 June 2026 By Roxanne Joseph

Local broadcaster WPLG leaves ABC network affiliation, leans on trust, audience connection

3 June 2026 By Julie Jochims

Pageviews are down, but AI’s impact is complicated

2 June 2026 By Renaldo Smith

Mediacorp sees explosive growth in social video with AI tool

2 June 2026 By Sonali Verma

AI-assisted coding helps VG create content readers can interact with

1 June 2026 By Camilla Brække

Reach proves Substack isn’t just a newsletter, it’s social media

1 June 2026 By Jenna Thompson

SCMP shows the power of print with supplement after deadly high-rise fire

1 June 2026 By David Moore

San Antonio Express-News turns casual viewers into followers with “In a Minute”

31 May 2026 By Monte Bach

Bergens Tidende puts journalism in the audiences’ hands with People’s Prejudices

31 May 2026 By Hanne Louise Åkernes

O Globo reconstructs a 25-year-old Brazilian mystery with Caso Zero podcast

31 May 2026 By André Miranda

For young audiences, the consumer funnel often starts with a social platform

28 May 2026 By Kerstin Hasse

INMA releases report on flexible access models for subscription growth

28 May 2026 By Dawn McMullan

INMA World Congress offered 4 lessons in young audiences

27 May 2026 By Kerstin Hasse

Topic

Advertising Audience Business Intelligence Leadership Marketing Newsrooms Product

Upcoming Events

See all INMA Events