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47 Articles since January 2026

The Young Audiences Initiative seeks to help news media companies reconnect with younger readers and rebuild trust by listening to — and learning from — their needs, habits and expectations. It aims to identify what forms of journalism or storytelling resonate with under-30 audiences: the topics, formats and values they care about, as well as how they consume news. By drawing on research and experimentation, the Young Audiences Initiative will help media organisations adapt their editorial approach, tone, and content to better engage younger demographics — ultimately securing the future relevance and sustainability of news media.