About Dawn McMullan

Senior Editor, INMA

Assisted by AI

United States

Dawn McMullan is senior editor at INMA, based in Dallas, Texas, United States. She can be reached at dawn.mcmullan@inma.org.

Written by Dawn

660 Blog Posts

6 lessons from INMA’s Media Tech & AI Conference

29 October 2026 By Dawn McMullan

AI adoption is a management problem, not a technology problem

29 October 2026 By Dawn McMullan

Readers’ agents are becoming customers, and most publishers can’t see them

28 October 2026 By Dawn McMullan

Why publishers are blocking bots by default to starve the black market

28 October 2026 By Dawn McMullan

What 11 Bay Area companies agree on about news in the AI era

26 October 2026 By Dawn McMullan

Gemini Notebook to bring news subscriptions in, Google tells INMA

26 October 2026 By Dawn McMullan

Substack co-founder tells news brands to start thinking like networks

22 October 2026 By Dawn McMullan

New INMA report shows how 9 newsrooms put Gemini Notebook to work

22 October 2026 By Dawn McMullan

AWS urges publishers to give each kind of visitor a different page

21 October 2026 Dawn McMullan

Why Salesforce says AI is a revolution in coordination

20 October 2026 Dawn McMullan

In a world of bots, Reddit wants to keep the Internet human

19 October 2026 Dawn McMullan

5 questions shaping INMA’s Media Tech & AI Week

18 October 2026 Dawn McMullan

African publishers show the world where audience development is heading

8 October 2026 Dawn McMullan

INMA report: AI’s dependence on journalism gives publishers new leverage

30 September 2026 Dawn McMullan

6 ways news publishers are turning trust into advertising revenue

30 September 2026 Dawn McMullan

Why European news media leaders are betting on brand again

29 September 2026 Dawn McMullan

Lina Hedenström named president of INMA’s Europe Division Board

29 September 2026 Dawn McMullan

7 themes from Madrid show publishers trading traffic for relationships

28 September 2026 Dawn McMullan

AI is now media’s operating environment

28 September 2026 Dawn McMullan

What a week in Madrid taught publishers about young audiences

27 September 2026 Dawn McMullan

Spain’s publishers show there’s more than one road to digital transformation

24 September 2026 Dawn McMullan

Why Euractiv is giving up a 25-year-old name

23 September 2026 Dawn McMullan

elDiario.es built its revenue on members before it built a paywall

22 September 2026 Dawn McMullan

Sports brand AS cannot sell subscriptions, so it sells scale

21 September 2026 Dawn McMullan

INMA spends 5 days in Madrid learning what actually works

20 September 2026 Dawn McMullan

Why Madrid may be the most dynamic news media city in Europe

20 September 2026 Dawn McMullan

The front door is gone — and Asia-Pacific publishers are rebuilding the habit

26 August 2026 Dawn McMullan

Africa’s news companies are finding their strategy in what they refuse

9 August 2026 Dawn McMullan

South Asia’s media leaders are asking print to fund what comes next

29 July 2026 Dawn McMullan

South Asian publishers learn which branded content work to refuse

29 July 2026 Dawn McMullan

Trust was already being priced in Delhi, in forms nobody counts

28 July 2026 Dawn McMullan

To build reader habits, Delhi’s newsrooms broke their own

28 July 2026 Dawn McMullan

South Asia’s publishers no longer expect young readers to come to them

27 July 2026 Dawn McMullan

Publisher culture, not tech, is the real constraint on AI in Latin America

27 July 2026 Dawn McMullan

South Asia’s publishers have the trust but not yet the revenue to match

26 July 2026 Dawn McMullan

Delhi’s news publishers are trading reach for retention as search traffic falls away

23 July 2026 Dawn McMullan

Brut India earns young audience trust through social-first journalism

23 July 2026 Dawn McMullan

JioStar’s sports playbook shows news publishers how to build audience habit

22 July 2026 Dawn McMullan